Many people think about exchanging Christmas cards with friends and loved ones during the Holiday season.
As an entrepreneur, did you know that the Yuletide season is also a crucial time for you to be sending out this special greeting? If you are able to distribute the right kind of card to the right person, you may earn some referrals for your line of business!
Here are some things to keep in mind when sending cards to get referrals:
- They tend to stay on display longer than most cards which are sent.
Whether you send these things to your potential and current customers or other business professionals, they are the kind of decorations we would like to see on a wall during the Holidays. They may be placed on a bookshelf, the refrigerator door or a wall of the cubicle, so you have to make sure that these pieces are unique. This is a basic strategy for gaining referrals since more people will be looking at your cards.
- Break tradition and make yours distinct.
If you buy the usual Christmas cards for people, chances are the cards will not be examined for a long time. This is where you show your creativity by making the effort to make a fun, customised business greeting card. Try adding a picture of your entire office having a great time together rather than settling for the usual logo. It is the personal touch which attracts people to look at images, particularly when you and the people you know are in these pictures.
- Do not wait for the Holidays! Send out yours at an earlier time.
Remember, “the early bird gets the worm”. Before other offices will have their Holiday parties, deliver your interesting and fun Christmas cards to those important people early so that they will surely go on display. The moment guests arrive at their office party, there will be more eyes looking at your business greeting cards and most likely, some of these will be collected by the guests. Do not procrastinate so that you can earn some referrals for your business.